A dealer wants to put the VSA logo on its website. What is needed?
BC VSA Salesperson: Advertising, price display and dealer fees
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Study reference: Official-source editorial checking, no licensed review — Advertising, price display and dealer fees
All 12 questions in this test
Every original question, with optional answers, explanations and official references. Open an answer to study, or take the test above for instant feedback.
A dealer wants to put the VSA logo on its website. What is needed?
- Nothing, all licensed dealers may use it
- Written approval from the registrar
- A fee paid to ICBC for each use
- Approval from the dealer's manufacturer
Show answer and explanation
Correct answer: Written approval from the registrar
A dealer or licensed person may display the authority's name and logo only with the registrar's written approval and in line with any terms the registrar sets.
Based on: Motor Dealer Act s. 13(4); official source checked 2026-10-24
Official reference ↗What does VSA guidance say about dealer documentation fees?
- They are legal but must be disclosed during price negotiations
- They are set by the VSA at $250 per sale
- They may be added at signing, after the price is already agreed
- They are illegal and must never be charged
Show answer and explanation
Correct answer: They are legal but must be disclosed during price negotiations
Dealer fees are not illegal and have no set amount, but they must be disclosed when the final price is being negotiated. Adding them after a price is agreed, or calling them mandatory or government fees, is improper.
Based on: VSA consumer protection facts — Dealer Fees; advertised prices; finance fees; official source checked 2026-10-24
Official reference ↗What must the sticker on a new vehicle offered for sale list?
- Only the price, with options listed at the desk
- The names of previous test-drive customers
- VIN, make, model, all-in price and each attached option
- The dealer's cost and the salesperson's commission on the sale
Show answer and explanation
Correct answer: VIN, make, model, all-in price and each attached option
A new vehicle offered for sale must carry the VIN, make and model, a price including attached options, freight and PDI, and an itemized list of each attached accessory or option.
Based on: Motor Dealer Act Regulation s. 26; official source checked 2026-10-24
Official reference ↗Neither a vehicle’s ad nor its window sticker states an additional dealer documentation fee. Under VSA guidance, what may the buyer assume about that dealer fee?
- That any fees are already included in the price
- That the dealer may add up to $500 in fees
- That the usual fees will still be added at signing
- That government fees will be shown later
Show answer and explanation
Correct answer: That any fees are already included in the price
VSA guidance says the consumer may assume an unmentioned additional dealer fee is included in the displayed price. This question is about the dealer documentation fee, not a blanket statement that tax or every registration charge must be treated identically. Read any stated exclusions and the actual total-price rules.
Based on: VSA consumer protection facts — Dealer Fees, advertised/window-sticker price; official source checked 2026-10-24
Official reference ↗The same dealer has two active ads for one car at $18,900 and $19,400. Which price is the buyer entitled to?
- $19,400, the most recent ad's price
- The average of the two prices
- $18,900, the lower advertised price
- Whichever price the manager approves
Show answer and explanation
Correct answer: $18,900, the lower advertised price
VSA guidance says that if prices vary for the same vehicle in different active ads by the same dealer, the consumer is entitled to the lowest price.
Based on: VSA consumer protection facts — Dealer Fees; advertised prices; finance fees; official source checked 2026-10-24
Official reference ↗A supplier’s $400 estimate is materially below its later $650 demand. What prior event is the exception stated in BPCPA section 4(3)(c)(iii)?
- The dealer posted its labour rate in the shop
- The repair job took much longer than the dealer expected
- The higher price was under $1,000 in total
- The consumer expressly agreed to the higher price first
Show answer and explanation
Correct answer: The consumer expressly agreed to the higher price first
Section 4(3)(c)(iii) identifies a materially low estimate as deceptive unless the consumer expressly consented to the higher price before supply. A later explanation that work took longer is not the stated prior-consent exception. This is the deception provision, not a complete account of every repair-contract remedy.
Based on: BPCPA s. 4(3)(c)(iii); official source checked 2026-10-24
Official reference ↗For the specific BPCPA sections listed in section 6(2), what defence can a newspaper prove when it publishes another supplier’s misleading ad?
- When the newspaper is printed and distributed outside of British Columbia
- When the dealer paid for the ad in advance with cash
- When the ad ran only once in the weekend edition
- When it did not know and had no reason to suspect the ad broke the law
Show answer and explanation
Correct answer: When it did not know and had no reason to suspect the ad broke the law
The advertiser must prove it did not know and had no reason to suspect that publication would contravene section 5. The protection is for the listed sections 171, 172 and 189, not immunity from every possible legal duty. Section 6(3) separately requires the supplier’s name/address record.
Based on: BPCPA s. 6(1)–(3); official source checked 2026-10-24
Official reference ↗A dealer advertises a price for a new vehicle. What must that price be?
- The manufacturer's price before dealer accessories
- The base price before any freight, delivery or inspection charges
- The monthly lease payment without any other costs
- The total asking price, including freight, PDI and attached options
Show answer and explanation
Correct answer: The total asking price, including freight, PDI and attached options
An ad may not mention a new vehicle's price unless it is the total asking price, including attached accessories and options, delivery charges and any pre-delivery inspection the dealer charges.
Based on: Motor Dealer Act Regulation s. 26.1; s. 26(b); official source checked 2026-10-24
Official reference ↗What must be affixed to a used vehicle offered for sale?
- Its full service history from every previous owner and garage
- A copy of the dealer's registration certificate
- The name and phone number of the last owner
- Its price and, if applicable, "Not Suitable for Transportation"
Show answer and explanation
Correct answer: Its price and, if applicable, "Not Suitable for Transportation"
A used vehicle offered for sale must show its price and, if it is not suitable for transportation, the words "Not Suitable for Transportation".
Based on: Motor Dealer Act Regulation s. 27; official source checked 2026-10-24
Official reference ↗An ad shows a bi-weekly payment in large type. What does the BPCPA require about the total price?
- It must be shown with at least the same prominence
- It may be left out if the payment is accurate
- It must be shown only if the buyer asks for it
- It may appear only on the dealer's website
Show answer and explanation
Correct answer: It must be shown with at least the same prominence
It is a deceptive act to give the price of an instalment without giving the total price at least the same prominence.
Based on: BPCPA s. 4(3)(c)(ii); official source checked 2026-10-24
Official reference ↗Which vehicles are exempt from the window-sticker requirements?
- Vehicles in a storage area or inventory not yet prepared for sale
- Vehicles that the dealer advertises online only
- Vehicles priced over $100,000 that are parked on the showroom floor
- Vehicles sold on consignment for a private owner
Show answer and explanation
Correct answer: Vehicles in a storage area or inventory not yet prepared for sale
The sticker rules do not apply to vehicles in a storage area or to inventory that has not yet been prepared for sale.
Based on: Motor Dealer Act Regulation s. 28; official source checked 2026-10-24
Official reference ↗A dealer charges a finance placement fee. What does VSA guidance require?
- Keep it off the contract because it is a lender cost
- Tell the buyer the lender requires it, whether or not true
- Add it after signing as an administration charge
- Disclose it before signing and include it in the APR
Show answer and explanation
Correct answer: Disclose it before signing and include it in the APR
Finance arrangement or placement fees must be disclosed before the consumer signs, must be included in the APR calculation, and may not be described as required by the lender if they are not.
Based on: VSA consumer protection facts — Dealer Fees; advertised prices; finance fees; official source checked 2026-10-24
Official reference ↗
Advertising, price display and dealer fees: key rules to remember
Our summary of what the official handbook says on this topic, in our own words. Read it before or after the practice questions above, then check the original chapter. Read the official chapter ↗
Advertising, price display and dealer fees
- A dealer advertises a price for a new vehicle. What must that price be?: An ad may not mention a new vehicle's price unless it is the total asking price, including attached accessories and options, delivery charges and any pre-delivery inspection the dealer charges.
- What must the sticker on a new vehicle offered for sale list?: A new vehicle offered for sale must carry the VIN, make and model, a price including attached options, freight and PDI, and an itemized list of each attached accessory or option.
- What must be affixed to a used vehicle offered for sale?: A used vehicle offered for sale must show its price and, if it is not suitable for transportation, the words "Not Suitable for Transportation".
- Which vehicles are exempt from the window-sticker requirements?: The sticker rules do not apply to vehicles in a storage area or to inventory that has not yet been prepared for sale.
- What does VSA guidance say about dealer documentation fees?: Dealer fees are not illegal and have no set amount, but they must be disclosed when the final price is being negotiated. Adding them after a price is agreed, or calling them mandatory or government fees, is improper.
- Neither a vehicle’s ad nor its window sticker states an additional dealer documentation fee. Under VSA guidance, what may the buyer assume about that dealer fee?: VSA guidance says the consumer may assume an unmentioned additional dealer fee is included in the displayed price. This question is about the dealer documentation fee, not a blanket statement that tax or every registration charge must be treated identically. Read any stated exclusions and the actual total-price rules.
- The same dealer has two active ads for one car at $18,900 and $19,400. Which price is the buyer entitled to?: VSA guidance says that if prices vary for the same vehicle in different active ads by the same dealer, the consumer is entitled to the lowest price.
- An ad shows a bi-weekly payment in large type. What does the BPCPA require about the total price?: It is a deceptive act to give the price of an instalment without giving the total price at least the same prominence.
- A supplier’s $400 estimate is materially below its later $650 demand. What prior event is the exception stated in BPCPA section 4(3)(c)(iii)?: Section 4(3)(c)(iii) identifies a materially low estimate as deceptive unless the consumer expressly consented to the higher price before supply. A later explanation that work took longer is not the stated prior-consent exception. This is the deception provision, not a complete account of every repair-contract remedy.
- A dealer charges a finance placement fee. What does VSA guidance require?: Finance arrangement or placement fees must be disclosed before the consumer signs, must be included in the APR calculation, and may not be described as required by the lender if they are not.
- A dealer wants to put the VSA logo on its website. What is needed?: A dealer or licensed person may display the authority's name and logo only with the registrar's written approval and in line with any terms the registrar sets.
- For the specific BPCPA sections listed in section 6(2), what defence can a newspaper prove when it publishes another supplier’s misleading ad?: The advertiser must prove it did not know and had no reason to suspect that publication would contravene section 5. The protection is for the listed sections 171, 172 and 189, not immunity from every possible legal duty. Section 6(3) separately requires the supplier’s name/address record.
Study the Advertising, price display and dealer fees rules as flashcards →
Other topics
- The VSA, the Motor Dealer Act and who is regulatedHow the Vehicle Sales Authority administers the Motor Dealer Act and parts of the BPCPA, the legal definitions of motor dealer, motor vehicle and sale, the five-vehicle deeming rule, exemptions, the VSA's jurisdiction, publication of enforcement actions and the $10 transaction levy.
- Salesperson licensingSalesperson activity, applications, conditions, renewal and the distinction between unpaid introductions and rewarded activity that requires a licence.
- Dealer registration, premises and recordsWhat a dealer needs to be registered, trading only in the registered name from registered premises, online sales, per-location registration and expiry, refusal and cancellation, changes to report in 14 days, certificates, records kept two years and wholesale auctions.
- Code of conductThe duties every licensee and dealer owes under the code of conduct: honesty and integrity, no discrimination, putting every representation in writing, prompt replies, no misleading charges, no intimidation, protecting records and not helping anyone break the law.
- Sale agreements and material factsWhat new and used vehicle agreements must contain, the material facts a dealer must disclose (taxi, police, racing, damage, rental, imported for sale, odometer), vehicles not suitable for transportation, odometer replacement and when a vehicle is new, used or a demonstrator.
- Deceptive and unconscionable practices (BPCPA)Who is a consumer and a supplier, examples of deceptive acts or practices, the supplier's burden of proof, the factors for unconscionable practices and their effect, void waivers and prohibited terms on reviews and arbitration.
- Leases, distance sales, deposits and returnsLease disclosure and the one-clear-day lease cancellation right, why purchases have no cooling-off period, distance sales cancellation rights, deposits with and without a written agreement, and the buyer's right to inspect.
- Consignment salesWhat a consignment is, the contents of the consignment agreement and the consigned-vehicle purchase agreement, plain-language rules, trust money, deposit and withdrawal rules and the one-day and 14-day deadlines.
- Motor Dealer Customer Compensation FundDealer contributions and late charges, who can claim and which losses qualify, the written demand and deadlines, exclusions, the $20,000 maximum, the Board's powers and dealer repayment.
- Complaints, enforcement, odometers and curbersComplaints and inspections, undertakings, compliance and freezing orders, receivers, administrative penalties and their limits, odometer offences, fines and time limits, and how to recognize and deal with curbers.
- Sale of Goods Act, liens and financingImplied conditions of title, description, fitness, merchantable quality and durability, which ones can be excluded for used goods, lien searches, negative equity, extended-term loans and finance fees.