Selling It Right overview

Selling It Right: Promotion, loyalty and inducements

Advertising and branding limits, no pharmacy or dispensary words, no loyalty programs, responsible sales strategies, tied houses, inducements, permitted hospitality and samples.

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Promotion, loyalty and inducements · Question 1Score 0/0

A producer offers store staff vouchers for free cannabis for personal use. What applies?

Study reference: B.C. cannabis law and LCRB guidance (Oct 2026), Ch. 7 Promotion and inducements — CCLA ss. 16, 50, 118.2; CLR ss. 12.1, 25, 26.1; CRS Licence Handbook 4.4, 5.1, 5.2

All 13 questions in this test

Every question and its answer choices. The correct answers and explanations appear when you take the test above.

  1. A producer offers store staff vouchers for free cannabis for personal use. What applies?

    1. Staff may each accept up to two vouchers per year
    2. Licensees may not accept product vouchers for staff
    3. Vouchers are allowed for managers but not budtenders
    4. Vouchers are allowed if they are used off-site
  2. What must a store's product range include?

    1. Only the cheapest product available in each class
    2. A representative selection from various producers
    3. Only products from one preferred producer it chooses
    4. Only products grown by small B.C. craft producers
  3. A producer's rep offers a budtender $200 cash to recommend the producer's brand. What does the Act say?

    1. It is fine if it is under $500
    2. It is fine if the store manager agrees
    3. The budtender must not accept it
    4. It is fine if declared on a tax return
  4. Why may a private store not use branding that resembles the government's BC Cannabis Stores?

    1. Because private stores need no branding
    2. Because private stores are not allowed to use any branding
    3. It could be confused with government branding
    4. Only because of trademark fees
  5. What is the largest free cannabis sample a store may accept per class of product?

    1. 1 g of dried cannabis or the equivalent
    2. Any amount, if it is free
    3. 30 g of dried cannabis or the equivalent
    4. 3.5 g of dried cannabis or the equivalent
  6. Which kind of store sign is not allowed?

    1. A sign stating that minors are not allowed inside
    2. A sign urging customers to get as high as possible
    3. A sign showing the store's opening and closing hours
    4. A sign telling customers that cameras are in use
  7. Which promotion is prohibited for a B.C. cannabis store?

    1. Collecting money for a local charity
    2. A third-party online group-discount deal
    3. Posting prices on the store website
    4. Listing new products in the store
  8. What is the first-contravention penalty range for accepting a prohibited inducement?

    1. $15,000 to $50,000, or 15 to 90 days
    2. $7,000 to $11,000, or a 7 to 11 day suspension
    3. $500 to $1,000, or a written warning
    4. No penalty at all for a first contravention
  9. Which store name would break LCRB branding rules?

    1. Green Cross Cannabis Dispensary
    2. Main Street Cannabis Company
    3. Northside Cannabis Boutique
    4. Harbour View Cannabis Store
  10. For a licensee with one store, what is the yearly cap on hospitality from marketing licensees?

    1. $1,500 per calendar year
    2. $150 per calendar year
    3. There is no limit at all
    4. $5,000 per calendar year
  11. May a store hand out free cannabis samples to customers?

    1. Yes, if the customer also buys another product
    2. No, samples may not go to patrons or the public
    3. Yes, up to 3.5 g for each customer per visit
    4. Yes, but only on the store's yearly anniversary
  12. A store wants a punch card: buy ten pre-rolls, get a discount. Is this allowed?

    1. Yes, if the discount is under 10 per cent
    2. Yes, as long as it is offered only to adults aged 19 and over
    3. No, loyalty programs of any kind are banned
    4. Yes, if it is advertised in the store only
  13. What kind of sales strategy is prohibited?

    1. One based on fair prices posted for every product
    2. One that offers a wide range of brands and classes
    3. One likely to encourage excessive or dangerous use
    4. One that explains product labels to each customer

Promotion, loyalty and inducements: key rules to remember

Our summary of what the official handbook says on this topic, in our own words. Read it before or after the practice questions above, then check the original chapter. Read the official chapter ↗

Advertising and branding

  • Store advertising, signs and branding must not use language that encourages intoxication.
  • They must not misrepresent the type of business or suggest medical cannabis: no "pharmacy", "apothecary" or "dispensary", no green cross, snake on a staff or mortar and pestle.
  • No one may use branding that could be confused with government cannabis branding (except the licensed store name).
  • Licensees need a cannabis marketing licence to promote cannabis to stores or adults; only licensees may promote cannabis for sale (CCLA s. 16).

Sales strategy

  • A licensee must not use a sales strategy likely to promote or encourage excessive, irresponsible or dangerous cannabis use.
  • Loyalty programs of any kind are banned (rewards for repeat business); free membership lists announcing offers open to all patrons are allowed if not tied to a purchase.
  • Cannabis samples may not be given to patrons or the public.

Tied houses and inducements

  • No arrangement to sell one federal producer's cannabis to the exclusion of another's.
  • No one may offer money, gifts or rewards to a licensee or employee to push a particular class or brand, and licensees/employees must not request or accept them.
  • Stores must offer a representative selection of products from a variety of federal licence holders.
  • Licensees may not accept cannabis, accessories or product vouchers for themselves or staff from producers or marketing licensees.
  • Permitted: travel, meals, accommodation and entertainment at promotional events, and hospitality, up to $1,500 per calendar year per licensee (multi-store licensees $1,500 per individual, $4,500 per licensee).
  • Free samples between licensees and from producers are allowed up to 3.5 g dried or equivalent per class.
  • First-contravention penalty for tied house or inducement: $7,000–$11,000 or 7–11 days.

Cannabis Act (Canada) s. 17 (as summarized in the Handbook)

  • Promotion may not appeal to young persons or link cannabis to glamour, recreation, excitement, vitality, risk or daring; no false or misleading claims about potency, safety or health.

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